Yahoo Buys Rivals.com

[untitledproject]

By MICHAEL LIEDTKE AP Business Writer
© 2007 The Associated Press

SAN FRANCISCO — It's not the blockbuster that some industry analysts envisioned, but Yahoo Inc. has sealed its first deal under new Chief Executive Jerry Yang.

Hoping to deepen its appeal to hard-core sports fans, Yahoo is buying Rivals.com, a Web site that provides extensive coverage of collegiate athletics...

http://www.chron.com/disp/story.mpl/ap/fn/4907439.html

[Sir John]

it's been in the books for some time, Svo revealed it firsty way back,, I couldn't came a source, casue Svo knows why at DD, Be interesting to see how this plays out. Who get's canned and etc. I myself have n o love for Rivals or Scout:mad:

[Danman]

I myself have no love for Rivals or Scout:mad:

Me and you both.

[untitledproject]

Agreed, but, without their dog and pony show, what would we watch?

[Svoboda]

I think the writing on the wall was there months ago as Rivals has been sharing recruiting content with Yahoo after having it exclusively for a week. Yahoo has been trying to get into content more and more, so this makes sense.

[Oglaigh_na_Heireann]

Eh, I suppose they'll have more resources to work with, so that could be a good thing. I wouldn't expect Rivals to change any, but the site should have an even more stable foundation to rely on.